Sign up for the ROK Super-plan!
No Contract!

Keep Your Phone. Keep Your Number. Keep Your Carrier. Just Pay Less!!
The only mobile company that includes :
  • Accidental Death Insurance
  • Family Roadside Assistance
  • 24/7 Family Telemedicine
  • $1M Identity Protection and more...
Get 50% off your second month's bill.

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Start the sign up process
of Accidental Death Insurance Up to $20,000 of Burial & Cremation Insurance

  • Family Roadside Assistance
  • Family Telemedicine 24/7/365
  • Pharmacy Savings
  • Legal Services
  • $1,000,000 ID Theft Insurance
  • $100 in Shopping and Dining Rewards
  • Up to 500 International Calling Minutes
We are ROK Mobile
ROK Mobile was founded by seasoned business innovators John Paul DeJoria (John Paul Mitchell Systems, Patrón Tequila) and Jonathan Kendrick (British entrepreneur) as a lifestyle wireless company delivering value added services with wireless plans.
ROK Mobile believes consumers should expect more from a carrier, and its plans go beyond standard connectivity services of talk, text and data to include international calling, insurance services and more.
Keep Your Phone.
With ROK, you don't need to buy a new phone. You don't need to wait to get a new phone to change carriers. Yes, our network works with most phones in the US.
To see if your phone works on our network, simply initiate the sign up process, click here.
Keep Your Carrier
If you are with one of the three largest carriers in the US, and you’re happy, please know you can still join ROK Mobile without changing carriers. This is because ROK Mobile maintains wholesale agreements with three of the four largest carrier networks in the US.
Whether you are with a GSM or CDMA carrier, ROK Mobile has you covered. To see if ROK Mobile has access to your carrier's network, simply initiate the sign up process, click here.
Just Pay Less!
ROK has wholesale deals with three of the four largest networks in the US. This means that we can pass the savings straight on to you! Imagine using your own phone, using the network you like, and you just pay less. With ROK Mobile, you can. Start saving money on your mobile phone bill, click here.



ROK Mobile was founded by John Paul DeJoria. If you’ve washed your hair or had a shot of tequila in the last 20 years, chances are it was from one of these two global brands.

John Paul DeJoria co-founded Paul Mitchell in 1980 and helped turn it into the world’s largest privately owned salon haircare company. He went on to co-found the Patrón Spirits Company, John Paul Pet & JP Selects — all privately held companies with high ethical standards and reputations for integrity.

John Paul also founded JP’s Peace, Love and Happiness Foundation to invest in charities that share the core values of his companies; sustainability, social responsibility and animal-friendliness.

John Paul believes that success unshared is failure and has brought the same level of philanthropy, leadership, integrity, and quality to ROK Mobile.

“I know this may look as if it’s too good to be true, but I’m here to tell you that there is no catch! ROK Mobile is the real deal.”

*Includes 3.5GB of LTE data which is a fixed amount of high speed data each month as set forth in the plan description. After the high speed data threshold is reached, your data speed will be reduced for the remainder of your service period.

Sign Up For Rok Mobile Now.